SAMIRA GHADBAN

ROLE

End-to-end creative direction — concept, storyboarding, set styling, lighting, filming, and post-production.

This project was created for Bushbalm, a Canadian intimate skincare brand focused on education, confidence, and body-positive care.

BRIEF

The brief was to concept, shoot, and edit an e-commerce-ready routine video featuring the Nude Ingrown Hair Oil and Nude Ingrown Hair Exfoliating Scrub. The goal was to clearly demonstrate product usage while maintaining a premium, approachable brand tone suitable for product pages and paid social.

This video must clearly demonstrate how to use each product while staying true to Bushbalm’s clean, confident, and body-positive brand tone. The video was designed to live directly on Bushbalm’s product page and translate seamlessly to paid and organic social.

Key requirements included:

• Clear “how-to” moments for each product (exfoliation 2–3x/week, oil for daily use)
• Multiple product beauty and texture shots (pour, scoop, rub-in, label clarity)
• Realistic lifestyle footage in a bathroom/vanity setting
• Clean, readable lighting with minimal filters and true-to-life texture

This project demonstrates my ability to interpret a performance-driven brief and execute polished product video that balances education, realism, and visual elevation.

TECHNOLOGY

SONY A7III, ADOBE PREMIERE PRO, DJI MIC MINI, DJI RONIN SC GIMBAL