OBJECTIVE
Catalaya Piercing Studio is a luxury, minimalist piercing space owned and operated by Catalaya, a piercing specialist with over 12 years of experience.
The objective of this rebrand is to create a fresh visual identity that reflects the brand’s luxurious and elegant values, while introducing more personality and depth to its image.
The new logo and design direction aim to capture attention, attract new followers, and strengthen brand recognition across all platforms.
Using a refined black, white, and gold colour palette, the goal is to balance sophistication with approachability — building a visual identity that feels timeless, confident, and unmistakably high-end.
Luxury. Clean. Minimalist. Beautiful.
ART DIRECTION & MOODBOARD
