watch teaser
Low self-esteem
in fitting rooms causes shoppers
to abandon purchases.
STATS
Studies show that up to 36% of shoppers abandon purchases due to in-store experiences tied to low confidence, and people with low body esteem are significantly less likely to buy an item after trying it on, especially if influenced by social comparison.
THE IDEA
Turn the fitting room into a confidence reset—insecurities written on the wall vanish under light, replaced by affirmations in Rihanna’s voice.
The Savage x Fenty installation
“PRETTY THOUGHTS”
EXECUTION
Interactive walls, mood lighting, and audio cues create an empowering try-on experience that transforms doubt into purchase confidence.
Studies show 36% of shoppers abandon purchases due to low confidence in fitting rooms, while boosting body esteem can raise purchase intent by over 15%. This concept directly tackles that barrier—converting insecurity into loyalty.
MOODBOARD
SAVAGE X FENTY BRAND VALUES